IB Roof Systems Premium Myth

Traditional thinking says that membrane per square foot cost can help gauge overall materials cost. Let's shed some light on why this is one of the roofing industry's most prominent myths. Bob and Jim are out for a bite to eat. Bob tells the waitress, "Give me your $1 beer," while Jim opts for the bar's $2 premium beer. Bob says, "Jim, you're always buying those premium expensive beers. They cost twice as much as mine." "Good beer is important to me, Bob," says, Jim, "and it's only a small part of the total bill." When the waitress returns, Bob orders a steak and a loaded baked potato. Jim orders the fried chicken and french fries. It's time for another round, and both Jim and Bob stick with their original beer choice.